HearFirst takes its name from the founder’s personal journey and the company's beginnings. In 2002, there were no organisations offering the specialised training that HearFirst would go on to provide. Julie Ryder, who wasn’t born deaf, would often share her story with the phrase, “I could hear first, but now I’m deaf,” helping others relate to her experience and the transition she underwent.
The company offers a wide variety of training services, including mandatory rollouts, improving customer experience, awareness campaigns, tailored responses to training needs analysis, promoting staff inclusion, enhancing student enrichment, and supporting volunteer development.
The project brief
Amphaus was entrusted with a complete brand overhaul, redefining the visual identity of a highly respected company known for providing training and development opportunities to some of the UK’s leading organisations. The goal was to modernise every aspect of the brand to better align with the company’s reputation and vision.
The updated look and feel would then need to be translated into a series of web design concepts, which were then be intergrated into the flexibile and scaleble Webflow platform. This resulted in a CMS-powered website offering robust functionality, content editability, and enhanced security.
Creating a new identity for the brand
Creating a new brand identity involved redefining key elements to build a stronger connection with the audience. From the logo and color palette to typography and tone of voice, every aspect was carefully considered and refined. The result is a cohesive and memorable identity that reflects the brand’s values, enhances recognition, and resonates across both digital and physical platforms.
Redefining the logo
The previous logo was refined to enhance its clarity, versatility, and modern appeal. By adjusting its shapes, simplifying details, and optimising contrast, the new design ensures better recognition across digital screens and print materials alike. The updated logo is now scalable for various devices, from mobile apps to large-format prints, while maintaining its distinct identity in both online and offline applications.
Translating the brand into the digital space
Amphaus took the brand identity and transformed it into an inviting, informative and user-friendly website. Every element, from the colour palette and typography to imagery and messaging, was carefully integrated to create a seamless brand experience. The result is a website that not only reflects the brand’s personality but also improves usability, making it easy for visitors to engage, explore and connect.
